Account Entry: Land & Expand
Break into new agencies with a strategy grounded in real demand.
Accelerate growth with new agency engagements.
Breaking into a new agency is time consuming and expensive when companies rely on guesswork, cold outreach, or scattered intel. This engagement provides a clear path to obtain work in the agency, tied to mission priorities, buying behaviors, and real opportunity data. The result is an actionable account strategy, a qualified pipeline, and strong capture and proposal execution leading to wins.
What Clients Gain
A complete account blueprint aligning your firm’s capabilities and strategic goals to agency missions, budgets, and spending patterns.
A qualified 18-month pipeline of opportunities that you’re well positioned to pursue.
Identification of decision-makers, evaluators, contracting centers, and competitor pressure points.
Qualification and Probability of Win scoring to move the right opportunities into capture.
Capture execution to drive real progress towards winning work in the new agency, oversee customer engagement, and solution development, Targeted partner/teaming strategy, and other capture activities required to increase the Probability of Winning.
Full lifecycle proposal development, including proposals management, writing, graphics, orals coaching, desktop publishing, and editing.
Ideal For
Companies trying to enter a specific agency for the first time or regain lost traction with a clearer strategy and pipeline.