Long-Term Coaching Program

Change How Your Team Competes and Wins

Red Team Academy takes GovCon growth teams through a structured program in how they pursue opportunities, build competitive strategy, and produce proposals that score. It is not a seminar. It is coaching, applied over time, with results that stick.

Most GovCon firms are not losing out because their people lack talent.

They are losing because their teams are optimizing the wrong thing. Business Development chases volume instead of winnability. Capture produces intelligence that never makes it into proposals in a usable form. Proposal teams write for compliance and submit work that is complete, coherent, and forgettable. Reviews focus on editing when they should be focused on scoring.

The market has raised the bar at the same time. Budget pressure, consolidation, and sharper competition mean that proposals that scored well five years ago are now finishing second or third. Relationships and past performance, once enough to carry a bid, are no longer a substitute for a compelling, evidence-backed competitive story.

Stop the "AI Speed Trap"

Most firms use AI to generate compliant, generic content faster than before, rather than using it for the high-value thinking that changes outcomes.

Shift the Thinking Model

Addressing areas at the level where they originate: how your team thinks, decides, and builds strategy before a single word of narrative is drafted.

Evaluator-Centric Strategy

Moving away from compliance-first writing toward a perspective that prioritizes what a government evaluator finds compelling.

A coaching program, not a training event

A nine-session program covering the full growth lifecycle. Total program is approximately eight full days of content delivered long-term, scheduled around your live pursuit calendar.

Company Enrollment

Your team attends together. Three to four people per company. Private or open cohort options depending on your preference and size.

9 Coached Sessions

Full and half-day sessions. Scheduled collaboratively after enrollment to fit your organization’s real-world pace.

The Pursuit Lens Framework

A single, straightforward discipline applied consistently: “What would an evaluator find compelling here, and do we have the proof to support it?”

Coaching, not lectures

Simulations and facilitated debriefs replace slide presentations. Changed habits require practice, not just information. We use a single, running case study that connects every simulation from early BD to final proposal.

What will your team work through?

Each session follows a three-part structure: Concept/Stakes, Simulation Exercise, and Facilitated Debrief.

1. The Market Reality

What has changed in GovCon and why the approaches that worked five years ago are losing ground today.

2. What Growth Means

How to measure pipeline health honestly, connect individual roles to revenue outcomes, and stop pursuing work you cannot credibly win.

3. What Good Looks Like

A complete coached walkthrough of the lifecycle when it works. The running case study is introduced. Participants see the framework applied start to finish.

4. Excellent Business Development

Opportunity qualification, honest competitive self-assessment, early story development, and AI integration for market and opportunity research.

5. Pipeline Management & Bid/No-bid

Pipeline health, resource allocation across pursuits, and making go/no-go decisions that stick and protect pursuit investment.

6. Excellent Capture

Building the competitive story systematically, customer engagement strategy, and the documentation discipline that makes proposals possible. Includes AI integration.

7. Excellent Proposals

The staged output framework, evidence-before-narrative discipline, and building a proposal that evaluators score as a win rather than just compliant.

8. Scoring Like an Evaluator

Reviewing proposals the way evaluators score them, not the way editors read them. Coaching feedback that closes the “win gap.”

9. Execution and Recompete

Handoffs, setting up recompete from day one, and the difference between challenger attack and incumbent defense.

Have questions about which sessions matter most for your team?

Built for organizations competing seriously.

Red Team Academy serves every role, from analysts to CEOs, building alignment that process documentation alone cannot achieve.

Scaled to your organization's size.

The right scope, schedule, and engagement model varies by revenue level.

Under $30M Revenue

Emerging Small

Open enrollment cohort. Your team joins a small group of other companies at a similar stage. Quarterly availability.

$30M-150M Revenue

Small Mid

Small Mid. Private engagement exclusively for your organization. The full nine-session program.

$150M - $500M Revenue

Middle Mid

Private engagement with additional customization to scope, schedule, and case study material.

$500M - $2B+ Revenue

Large Mid

Multi-cohort enterprise engagement. Covers multiple teams or divisions with coordinated design.

Annual refresh options are available for all private tiers to maintain a permanent organizational capability.

What Clients Say

“The shift from writing for compliance to writing for score changed everything about how our teams talk to each other. The alignment is real.”

— VP of Business Development, Mid-Tier Firm

“Most training is a memory. This was a change in habit. The running case study felt exactly like the pursuits we actually deal with.”

— Chief Growth Officer, Large Mid

“The Academy forced us to stop chasing volume and start chasing winnability. Our resource waste is down and our morale is up.”

— CEO, Small Business

Find out if Red Team Academy is the right fit

Most organizations start with a discovery conversation. We learn about your win rate, pipeline health, and where the biggest gaps are. That conversation is complimentary and shapes everything from session focus to case studies.