Senior Consultant Charlie Shafer spoke with Jacob George, Senior Pricing Strategist for Red Team, at a GMU Procurement Technical Assistance Program (PTAP) training session in Fairfax, VA on June 26. The training session, titled “Pricing to Win: Beating the Competition using Price to Win and Competitive Intelligence”, focused on how to apply financial modeling and competitive analysis to create an effective Price to Win (PTW) strategy. Please click here for more information on the event.