What Type of Capture Support Do You Need?
Capture Strategy and Capture Planning
Win Strategy and Win Theming
Red Team can help generate or refine win strategies that will garner strengths and differentiators in your overall approach. We will conduct strategy sessions to identify strengths, discriminators, and proof points against the evaluation criteria. Our capture experts will help you develop win themes, or if you already have established win themes, help you review these win themes to improve the likelihood of evaluating more favorably during the government’s evaluation and source selection process.
Competitive Analysis and Black Hat
We have won significant single-award programs for our clients when they have engaged Red Team for competitive analysis work. Our detailed efforts yield the data needed to make meaningful decisions for a client’s capture strategy, teaming strategy, or price strategy. Additionally, our work has allowed our clients to better positions themselves for a specific contract and better equipped to overcome a competitor’s strengths. Red Team has a proven, effective, streamlined process for conducting effective competitive analysis. We have spent over 10 years perfecting this process and are confident that the results yield meaningful information and strategies that support our clients’ efforts.
Marketing and Call Planning
Red Team provides a host of services when clients need help with call planning, marketing and communications, shaping the opportunity, and improving customer advocacy. Red Team focuses on eliciting feedback and fostering interaction that will support your bid and your strategy. Some key areas that our support to achieve include:
- Build relationships with the customer
- Confirm the actual decision makers
- Present and validate your solution
- Recommend acquisition approaches (instructions and evaluation criteria)
- Confirm key requirements
- Identify requirement gaps
- Gather competitive intelligence
Red Team has helped our clients build winning teams. Our approach is centered on evaluating teaming partners in relation to how a client can 1) maximize its score in the evaluation process and 2) bring the most value to the contract and client post-award. Because of our extensive list of clients and partners, we can often identify both teaming opportunities and other teaming partners that our current clients are not aware of.
Pursuit decisions are expensive and challenging. Whether you are pursuing an opportunity that is over a year away, or the RFP was just released, we will qualify the opportunity and determine the cost to win in relation to the opportunity’s anticipated value to your company. Based on your timeline, we will help you determine if the bid is worth pursuing.