Red Team can help generate or refine win strategies that will garner strengths and differentiators in your overall approach. We will conduct strategy sessions to identify strengths, discriminators, and proof points against the evaluation criteria. Our capture experts will help you develop win themes, or if you already have established win themes, help you review these win themes to improve the likelihood of evaluating more favorably during the government’s evaluation and source selection process.

We have won significant single-award programs for our clients when they have engaged Red Team for competitive analysis work. Our detailed efforts yield the data needed to make meaningful decisions for a client’s capture strategy, teaming strategy, or price strategy. Additionally, our work has allowed our clients to better positions themselves for a specific contract and better equipped to overcome a competitor’s strengths. Red Team has a proven, effective, streamlined process for conducting effective competitive analysis. We have spent over 10 years perfecting this process and are confident that the results yield meaningful information and strategies that support our clients’ efforts.

Red Team provides a host of services when clients need help with call planning, marketing and communications, shaping the opportunity, and improving customer advocacy. Red Team focuses on eliciting feedback and fostering interaction that will support your bid and your strategy. Some key areas that our support to achieve include:

• Build relationships with the customer
• Confirm the actual decision makers
• Present and validate your solution
• Recommend acquisition approaches (instructions and evaluation criteria)
• Confirm key requirements
• Identify requirement gaps
• Gather competitive intelligence

Red Team has helped our clients build winning teams. Our approach is centered on evaluating teaming partners in relation to how a client can 1) maximize its score in the evaluation process and 2) bring the most value to the contract and client post-award. Because of our extensive list of clients and partners, we can often identify both teaming opportunities and other teaming partners that our current clients are not aware of.

Pursuit decisions are expensive and challenging. Whether you are pursuing an opportunity that is over a year away, or the RFP was just released, we will qualify the opportunity and determine the cost to win in relation to the opportunity’s anticipated value to your company. Based on your timeline, we will help you determine if the bid is worth pursuing.

If your goal is growth, we can help. Red Team can provide you with a detailed market assessment to identify potential growth areas to consider as part of your long-term planning. Red Team can help you identify your corporate growth objectives over the next 3 to 5 years. We’ve helped numerous small businesses grow in the federal market and will leverage this expertise to help you develop a meaningful corporate growth strategy. We will establish an overall framework that maps out your short and long-term objectives, and the means by which you will be able to achieve these goals.

Utilizing data provided combined with our own independent research, we will provide you a detailed report that assesses the direction and long-term growth potential in several markets. This will include customer budgets, federal market trends, opportunities that exist in the marketplace, and ultimately how well your company is positioned for growth.  

Our experienced team can develop an account strategy to position your company for growth inside one or more specific federal agencies. Our expert analysis will confirm the agencies to target, and then outline a specific approach to win business inside those agencies. We will identify agency hot buttons and challenges, outline agency decision makers to target, recommend teaming partners, conduct a competitive assessment, and identify potential opportunities to consider for pursuit.